I'm not your regular consultant.
I find what’s broken, then I build the fix. What I actually like is connecting people and building things that solve interesting problems.
I’ve spent a decade around thousands of founders and sat through plenty of fluff on both sides of the mentor relationship. Instead of handing over a generated report, I’ll diagnose, assess the situation, and provide you with options. The fix could be software I write for you, or a stack of tools you already pay for, wired together properly. If it’s something I’m not able to deliver, I’ll tell you on the first call, not three invoices in.
People hire me fractionally: a few days a month, or a scoped project with a defined end.
If you don’t know exactly what you need help with, let’s chat anyway!
Who I work with
Startup Founders
For the overwhelmed founders.
Outreach, demos, product work, fundraising, team building, all of it at once. Very little of it is turning into customers. The problem usually isn’t effort. It’s that nobody has done the arithmetic on where the effort is leaking. I take what you’re already doing, find the ratio that’s broken, and rebuild the plan around it. When it’s bigger than a plan, I help run it.
Advising. One hour diagnosis, or recurring check in’s to make sure you’re on track.
GTM strategy. We’ll sit down and scope out your attaintable target market, and come up with practical ways to get your first customers.
Fractional COO. Leverage my 15 years of experience working with builders to help you get things started as you scale up.
Small Businesses
For small businesses that are looking to make sure they keep their edge.
Most small businesses don’t need a strategy deck about AI. They need the intake form to stop being a PDF that someone retypes into a spreadsheet. I listen to your business issues and scope out the path of least resistance, in a form factor that will feel native to you. I’ve built dozens of internal products at Launch and a have also build my own personal products. Examples of what can be done:
Workflow automation. The stuff your team does by hand every week. Intake, quoting, scheduling, follow-up, reporting.
Internal tools. Small software built for your process, instead of bending your process around someone else’s app.
Daily briefs. Taking away the noise and wiring up your systems to give you the daily info you need to run your business.
Websites. Fast, cheap to run, easy for you to change yourself.
Startup Programs
For organizations building startup programs.
I’ve spent the last decade running startup programming in Vancouver. Cohort design, curriculum, mentor networks, and the operational backend that keeps the whole thing from collapsing in week six. I know what makes a program worth a founder’s time, and what makes it theatre.
Program design. Cohort structure, curriculum, selection criteria, and outcomes you can actually report on.
Backend and workflow planning. Applications, screening, scheduling, mentor matching, reporting. The part nobody budgets for.
Program delivery. Running the program, or running it alongside your team while they learn it.
Advising and mentorship. Sitting in as an advisor to your founders or your program staff.